Target Audience Research: ESPN Magazine

A magazine that has a similar target audience is ESPN The Magazine. Our magazines target a similar audience because both magazine are meant to target athletes and sports fans. ESPN does a great job marketing their magazines. One of the essential platform in which they promote their magazines is social media. ESPN uses social media platforms such as Instagram, Facebook, and Twitter to post pictures of athletes mentioning that they will be mentioned in an article of theirs. ESPN then provides a link to the magazine purchasing website in which the magazine appears in. A form of persuasive techniques uses by ESPN is done by the athletes featured themselves through social media as they sometimes post a photograph with the caption mentioning that they will be present in on of ESPN's magazines which them attracts more readers and sports fanatics. Most athletes feature on the ESPN magazine have a wide fan base which then promotes the magazine to not only sports fans but the fans of the feature athlete as well. The form of media that ESPN uses to promote the magazine is mainly digital as a large percentage of they're  customers are online customers.

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