Maxwell's Blog

Based on my research on the marketing techniques of other magazines I feel that there are many different ways I could market my product. However, there are a few ways that will work more than others. One of those is social media. I would make accounts on various social media applications like Facebook, Snap Chat and Twitter to self advertise my magazine. I will do this because this generation is very big on social media. I will also us TV commercials and billboards. These will attract different audiences and will make my magazine very noticeable. Below I created an instagram account to advertise my magazine.

A magazine that has a similar target audience is ESPN The Magazine. Our magazines target a similar audience because both magazine are meant to target athletes and sports fans. ESPN does a great job marketing their magazines. One of the essential platform in which they promote their magazines is social media. ESPN uses social media platforms such as Instagram, Facebook, and Twitter to post pictures of athletes mentioning that they will be mentioned in an article of theirs. ESPN then provides a link to the magazine purchasing website in which the magazine appears in. A form of persuasive techniques uses by ESPN is done by the athletes featured themselves through social media as they sometimes post a photograph with the caption mentioning that they will be present in on of ESPN's magazines which them attracts more readers and sports fanatics. Most athletes feature on the ESPN magazine have a wide fan base which then promotes the magazine to not only sports fans but the fans of the fea...

Sports Illustrated is a magazine that has a similar target audience to my magazine. The target audience is mostly towards sports fans anywhere from ages 10-40 because they publish many different magazine issues about all types of sports for all ages and genders. Sports illustrated has also been named one of the most well-known magazines in sports. The magazine has an average of 23 million people who read it every week. Sports illustrated has a different approach to marketing then some other magazines. They offer a swimsuit edition annually in May to bring in more readers. They also promote their magazine on Facebook and Instagram in the form of mass media. Sports Illustrated uses celebrity appeal as a persuasive technique to intrigue readers to buy their magazine. They feature celebrities on the cover like Dwayne Johnson, Jeremy Lin, Serena Williams, and many more. By putting big name celebrities on the cover, it draws in a larger audience instead of using smaller named celebrities be...

My target audience's age range goes anywhere 10-50 years old because many people in this age range follow basketball as an interest. The gender of the target audience is mainly male but there are also many females interested in basketball. The audience can come from anywhere around because basketball is a world wide sport. One magazine that I researched was SLAM Magazine. This is a basketball magazine with a similar target audience as my magazine. Our target audiences are similar because they are both basketball magazine's and they both consist of all basketball players (high school, college and professional). They market their product through social media and through popular basketball players. They video tape basketball players that are popular and post these on social media and in their bio is a link to their website where you can buy magazines. Also, these players post pictures on social media wearing SLAM merchandise and tag SLAM in the pictures. They use the persuasive ...