Target Audience Research: SLAM Magazine
My target audience's age range goes anywhere 10-50 years old because many people in this age range follow basketball as an interest. The gender of the target audience is mainly male but there are also many females interested in basketball. The audience can come from anywhere around because basketball is a world wide sport.
One magazine that I researched was SLAM Magazine. This is a basketball magazine with a similar target audience as my magazine. Our target audiences are similar because they are both basketball magazine's and they both consist of all basketball players (high school, college and professional). They market their product through social media and through popular basketball players. They video tape basketball players that are popular and post these on social media and in their bio is a link to their website where you can buy magazines. Also, these players post pictures on social media wearing SLAM merchandise and tag SLAM in the pictures. They use the persuasive techniques of incorporating famous people in their business because many people look up to anyone famous and want to be like the famous people in any way possible. They use mostly digital media to advertise their company and they use some print media by making ads that go in other magazines.
I would advertise my product through mainly social media because this is what most people look at now a days so this would be the best choice of advertisement in my opinion. I would make a social media account on Twitter, Instagram and Snap Chat for younger people to see and Facebook for a more middle aged generation.
One magazine that I researched was SLAM Magazine. This is a basketball magazine with a similar target audience as my magazine. Our target audiences are similar because they are both basketball magazine's and they both consist of all basketball players (high school, college and professional). They market their product through social media and through popular basketball players. They video tape basketball players that are popular and post these on social media and in their bio is a link to their website where you can buy magazines. Also, these players post pictures on social media wearing SLAM merchandise and tag SLAM in the pictures. They use the persuasive techniques of incorporating famous people in their business because many people look up to anyone famous and want to be like the famous people in any way possible. They use mostly digital media to advertise their company and they use some print media by making ads that go in other magazines.
I would advertise my product through mainly social media because this is what most people look at now a days so this would be the best choice of advertisement in my opinion. I would make a social media account on Twitter, Instagram and Snap Chat for younger people to see and Facebook for a more middle aged generation.
Comments
Post a Comment