Distribution Plan-Traditional

The traditional distribution model used my most magazines has three levels: the producer, the wholesaler and the retailer. This is when the producer and the wholesaler work together to sell the magazines to the retailer and then the retailer sells it in their stores. I would use this to sell my magazines in the retail stores to get my product distributed and advertised. This system is a very commonly used system throughout producers even though there are other alternatives like direct distribution when the producer sells the magazine himself and there is no wholesaler. Utilizing this model would be the easiest way to sell my magazine and make it the most profitable.